Built upon a 100-year legacy, ANOR emerged as a respected name in the world of Lab Grown Diamonds with it's first gems being manufactured in the year 2001. Starting as a manufacturer and trader of the diamonds, the third generation of the Choksi family launched the ANOR brand, not merely as a business expansion but a continuation of a venerated legacy in Natural Diamonds and Jewelry, meticulously nurtured by a family whose lifeblood and passion were intertwined with the art of jewel crafting.
Like the stars that illuminate the night sky, ANOR's diamonds illuminate the paths of those whowear them, leaving an indelible mark on their journey through life's eternal canvas.
The ANOR brand centered around it's image of sustainable and affordable luxury, utilizes LabGrown Diamonds and Precious stones to recreate classica, young, and chiq, styles which can be worn by all age groups and segments of consumers.
The brand's tale is intertwined with the name "Eleanora," embodying "light" and "torchbearer." ANOR's journey celebrated the elegance of diamonds and the shift from natural to lab-grown gems, setting the stage for a more sustainable future.
The ANOR brand centered around it's image of sustainable and affordable luxury, utilizes LabGrown Diamonds and Precious stones to recreate classica, young, and chiq, styles which can be worn by all age groups and segments of consumers.
The brand's tale is intertwined with the name "Eleanora," embodying "light" and "torchbearer." ANOR's journey celebrated the elegance of diamonds and the shift from natural to lab-grown gems, setting the stage for a more sustainable future.
Like a treasured heirloom passed down through three generations of the family, ANOR's diamonds emit a timeless radiance, forever engraving the brand's name in the heritage of lasting beauty, significant change, and unwavering trust.